Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.8 (2954 reviews)

Pricing: Free to install
Rating: 4.8 (2,954)
Developer: Omnisend

Install

View demo store

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 200+ tested integrations.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Use built-in AI to generate email copy, subject lines, and preheaders in seconds

Popular with stores like yours: Based in United States

Languages

English

Works with

Checkout
Shopify Flow
Aftership
Gorgias
Justuno
Loox
Recharge
Yotpo

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

Features

500 emails/month
500 web push notifications/month
Global SMS ($1 in free credits to try)
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
24/7 live support

STANDARD

$16 / month

Starting price for up to 500 contacts. Scale up as your list grows. Pricing increases with list size.

Features

EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Global SMS ($1 in free credits to try)
24/7 priority support
Account expert from $400/month

PRO

$59 / month

Starting price for up to 2,500 contacts. Scale up as your list grows. Pricing increases with list size.

Features

EVERYTHING in Standard plan, plus:
Unlimited emails
Advanced reporting
Personalized product recommender
Account expert from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,954)

Overall rating

4.8

Counts per rating level

89% of ratings are 5 stars
2.6K
4% of ratings are 4 stars
125
1% of ratings are 3 stars
17
1% of ratings are 2 stars
25
5% of ratings are 1 stars
144

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants recommend this app for its affordability and robust features compared to competitors. It's praised for seamless Shopify integration and boosting opens, clicks, and conversions, benefiting small and growing businesses. The intuitive platform simplifies campaign creation with automation, segmentation, and real-time reporting. The drag-and-drop builder and templates enhance ease of use. Exceptional 24/7 customer support is a significant advantage, especially for international stores.

May 20, 2026

Omnisend may seem simple on the surface, but it hasn’t been. They helped me migrate over from Yotpo, and I had only recently started sending SMS campaigns when my account was suspended due to a high number of unsubscribes. Honestly, that was fine with me because I needed to clean up my contact list anyway. Now, however, I’m being put through a long process just to reactivate the account.

On top of that, customer support has been very slow to respond throughout the process, which has made resolving the issue even more frustrating.

At this point, I’m already looking for a new provider, and I’d recommend choosing carefully when selecting an SMS and email marketing platform.

The Kings of Styling

United States

6 months using the app

Omnisend replied May 21, 2026

Thank you for sharing your experience. Migrating platforms and then running into a suspension shortly after is genuinely disruptive, and we understand why this has been frustrating.

When a high volume of unsubscribes occurs in a short window, our systems flag it automatically. This is in place to protect sender reputation and deliverability for all users on the platform, since unchecked sending patterns can cause lasting damage to a domain. Even when the intent is legitimate, like cleaning up a list post-migration, the review process still needs to run its course to make sure everything checks out.

We hear that it felt slow and heavier than expected, and we appreciate your being direct about it.

A member of our senior support team has already reached out to you directly to help move things forward. We'd genuinely welcome the opportunity to turn this experience around.

June 1, 2026

This review is solely about their Gym Membership business model. You are unable to downgrade your subscription unless you contact their live chat, which takes a while and is meant to deter you from downgrading and to keep your subscription. Omnisend wants you to speak with a retention representative, which shows they do not care about the user, only about receiving subscription dues.

Morspecs

United States

4 months using the app

Omnisend replied June 3, 2026

Thank you for sharing your experience. We hear you, and we understand where you're coming from.

To clarify: downgrading to the Free plan doesn't require going through a retention representative. It can be done directly in your account under Store Settings > Pricing and Usage > Cancel. When the chat routes you to our team first, it's because we genuinely want to understand the reason behind the change, so we can improve and make sure you're on the right plan for your needs. It wasn't meant to create barriers, but we completely understand how it felt that way, and that's fair feedback we'll take seriously.

Our support team also offered to handle the downgrade for you directly in the chat, and we're glad they were able to step in quickly.

We appreciate you raising this. Making plan changes simple and accessible matters to us, and your perspective helps us look at where the experience can be clearer. If there's anything else you need, we're here.

May 7, 2026

I switched to omnisend from a different platform and I have loved it! It's so much easier for me to use and the price tier is great for my small business. I've recommended it to all of my friends with small businesses.

Zaffera Studios

United States

4 months using the app

Omnisend replied May 12, 2026

Thanks for the recommendation and for trusting us with your marketing! It's great to hear the switch has made things easier and that the pricing works well for your business. We're here to support your continued success.