Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.8 (2735 reviews)

Pricing: Free to install
Rating: 4.8 (2,735)
Developer: Omnisend

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that seamlessly grow your email list with landing pages & popups, and help quickly create beautiful emails with hundreds of pre-made templates. You can send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all — even free users.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Use built-in AI to generate email copy, subject lines, and preheaders in seconds

Popular with stores like yours: Based in United States

Highlights: Works with the latest themes

Languages

English

Works with

Checkout
Shopify Flow
Gorgias
Justuno
Recharge
Aftership
Loox
Yotpo

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

500 emails/month
500 web push notifications/month
Global SMS ($1 in free credits to try)
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
24/7 live support

STANDARD

$16 / month

Reach up to 500 contacts (unlimited list size). Upgrade as you grow.

EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Global SMS ($1 in free credits to try)
24/7 priority support
Customer Success Manager from $400/month

PRO

$59 / month

Reach up to 2500 contacts (unlimited list size). Upgrade as you grow.

EVERYTHING in Standard plan, plus:
Unlimited emails
Bonus SMS credits equal to monthly fee
Advanced reporting
Personalized product recommender
Customer Success Manager from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,735)

Overall rating

4.8

Counts per rating level

89% of ratings are 5 stars
2.4K
4% of ratings are 4 stars
120
1% of ratings are 3 stars
17
1% of ratings are 2 stars
26
5% of ratings are 1 stars
125

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants appreciate this app for its user-friendly interface and intuitive drag-and-drop email builder, making it easy for all skill levels. They value the robust automation tools for personalized marketing and seamless Shopify integration. The responsive customer support is frequently highlighted, often providing personalized assistance. Additionally, the clear analytics help track business performance, and scalable pricing plans accommodate various business sizes. Merchants report improvements in engagement, conversion rates, and revenue.

August 19, 2025

We’ve noticed a sizeable uplift in our ROAS thanks to Omnisend’s intuitive automations, sharp audience segmentation and smart live reporting. Setting up workflows is effortless and effective; you can easily manage abandoned cart reminders, welcome messaging and order followups with minimal fuss. The drag and drop editor makes everything feel straightforward and efficient, even for newcomers.

Omnisend’s segmentation capabilities are impressive. You can group contacts by their browsing behaviour, purchase history and site engagement. The Customer Lifecycle Map then uses AI to help you target loyal customers, at risk customers or new ones with tailored messaging.

Live real time reporting gives invaluable clarity. You get an all in one view of email SMS and push campaign performance with revenue attribution, trends and deliverability insights. The Live View feature shows customer activity on your site in real time including products viewed, pages browsed, carts started, checkouts begun and orders placed. Reporting is detailed and flexible. You can view click rates by link, open rates by device or email client, performance for each workflow step, and campaign revenue. Sales attribution is fully customisable using selectable order attribution windows and auto added UTM tags.

In short Omnisend is a smart, powerful and accessible marketing automation platform built for ecommerce. It’s quick to set up, packed with features and gives you deep insight into customer behavior and campaign performance. This is the one tool that can help elevate engagement, drive sales and deepen customer data.

Garage Guys

South Africa

Almost 3 years using the app

Omnisend replied August 20, 2025

This is exactly the kind of feedback that makes our day, thank you! Hearing that workflows feel effortless, segmentation sharp, and reporting valuable shows us we’re on the right track. We’re so glad Omnisend is helping you engage customers more deeply and grow your sales with confidence.

August 4, 2025

We have been using omnisend for over 4 years now and couldn’t be happier. Their app is constantly improving with updates over time and compared to similar apps they offer everything we need to grow our business at a good price. The text message marketing is also a huge advantage and their customer support team has always been prompt and very very helpful.

Thank you team!

STORE TO DOOR

Australia

Almost 4 years using the app

Omnisend replied August 6, 2025

Four years and going strong — what an honor to grow alongside your business! We’re so glad Omnisend continues to deliver the tools, support, and value you need. Thanks for sticking with us, and here’s to everything ahead!

July 1, 2025

Omnisend is the best email marketing software I have ever used, its easy of use and compatibility with shopify stores make it a breeze to send those weekly emails and it has fantastic automations to put abandoned carts and customer retention on autopilot. Thank you!

Decor Handles

South Africa

Over 2 years using the app

Omnisend replied July 3, 2025

Thanks so much for the amazing feedback! We’re thrilled to hear Omnisend has been the best email marketing tool you’ve used. Making it easy to connect with your customers and automate what matters most is exactly what we aim for. Thanks for letting us be part of your growth – we’re here anytime you need us!