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Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.
Go beyond the basics with the Klaviyo marketing app. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Composer to build launch-ready, on-brand marketing campaigns across channels
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
- Popular with stores like yours
- Based in United States
Languages
English, French, Spanish, German, Portuguese (Brazil), Korean, Italian, Polish, Swedish, and Dutch
Works with
- Checkout
- Customer accounts
- Shopify Flow
- Aftership
- Gorgias
- Meta Advertising
- Recharge
- TikTok Advertising
- Typeform
Categories
Campaign types
- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Bulk editing
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
Managing campaigns
Pricing
Choose the plan that best fits your business.
External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more
Free
Free to install
Free to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits.
Features
- Sync Shopify data–tags, catalog, coupons
- Templates for Email/SMS
- Forms & push notifications
- Segmentation & personalization
- A/B testing
- +more
SMS
$15 / month
Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.
Features
- Multi-channel segmentation and flows
- Smart opt-in & multi-channel list growth
- SMS AI for campaign creation
- Automated two-way conversations
- Transactional SMS
- Branded SMS links
- Multi-channel A/B testing
- Customizable multi-channel attribution
$20 / month
251-500 contacts. Upgrade as you grow.
Features
- Multi-channel segmentation and flows
- Personalized product recommendations
- Reputation repair AI for deliverability
- Email AI for campaign creation
- Send time optimization
- Predictive analytics
- Multi-channel A/B testing
- 160+ campaign templates
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (3,003)
We have been using Klaviyo for several years for email marketing and automation in our Shopify store, and overall we are very happy with it.
The platform is intuitive and easy to work with, and as a Shopify user I especially like that the structure and interface feel familiar. Even as a small business without a dedicated marketing team, I’m able to create campaigns, segments and automated flows myself.
There are lots of possibilities as you get deeper into the platform, and we continue to discover features that can make a real difference for our business. Most recently, we implemented Back in Stock notifications, which has already given us valuable insight into customer demand.
Klaviyo is a powerful tool, while still being manageable for a small webshop like ours
Thank you for the kind words. We're especially glad to hear the Back in Stock notifications have already been delivering valuable insights for your business!
Klaviyo has been an excellent addition to our store. The platform is powerful, intuitive, and makes email/SMS automation feel effortless. Segmentation, flows, and reporting are all top‑tier. Support has been responsive and genuinely helpful whenever we’ve needed guidance. Highly recommended for any merchant serious about retention and growth.
We appreciate you highlighting our support team alongside the platform. We'll be sure to pass your kind words along. Thank you for the 5-star review!
Klaviyo is an important part of my business. From flows to newsletters to susbscriber segments it allows me to market to my customers and analyse the results.
It is expensive, but it makes me money so all good!
Thank you for the honest review. We're glad Klaviyo has been making a positive impact on your business!
Support
App support provided by Klaviyo.
Resources
Launched
September 20, 2012 · Changelog
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