Klaviyo: Email Marketing & SMS

Name: Klaviyo: Email Marketing & SMS
Brand: Klaviyo
Rating: 4.6 (2571 reviews)

Pricing: Free to install
Rating: 4.6 (2,571)
Developer: Klaviyo

Grow smarter with AI-powered marketing and service automation for email marketing, SMS, and more.

Go beyond the basics with Klaviyo’s AI-first B2C CRM Built on Shopify’s commerce foundation, Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost performance with AI tools, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, and AI-powered service that turns browsers into buyers.

Unify and activate real-time data from Shopify and 350+ apps across the journey
Use Marketing Agent to read your site and build launch-ready on-brand campaigns
Create AI-powered segments and flow triggers using historical and real-time data
Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
Turn service moments into shopping moments with Customer Hub and Customer Agent

Popular with stores like yours: Based in United States

Highlights: Works with the latest themes

Languages

English, French, Spanish, German, Portuguese (Brazil), Korean, and Italian

Works with

Checkout
Customer accounts
Shopify Flow
Recharge
Aftership
Typeform
Meta Advertising
Gorgias
TikTok Advertising

Pricing

External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more

Free

Free to install

Free to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits.

Sync Shopify data–tags, catalog, coupons
Templates for Email/SMS
Forms & push notifications
Segmentation & personalization
A/B testing
+more

SMS

$15 / month

Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.

Multi-channel segmentation and flows
Smart opt-in & multi-channel list growth
SMS AI for campaign creation
Automated two-way conversations
Transactional SMS
Branded SMS links
Multi-channel A/B testing
Customizable multi-channel attribution

$20 / month

251-500 contacts. Upgrade as you grow.

Multi-channel segmentation and flows
Personalized product recommendations
Reputation repair AI for deliverability
Email AI for campaign creation
Send time optimization
Predictive analytics
Multi-channel A/B testing
160+ campaign templates

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,571)

Overall rating

4.6

Counts per rating level

86% of ratings are 5 stars
2.2K
3% of ratings are 4 stars
73
1% of ratings are 3 stars
28
1% of ratings are 2 stars
31
9% of ratings are 1 stars
229

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for boosting engagement and sales through email marketing and SMS. They credit its success to features like targeted campaigns, customer segmentation, and automated flows. The seamless Shopify integration and user-friendly tools like the drag-and-drop editor enhance its appeal. Merchants also value the responsive support team that helps maximize the app's potential, making it a game-changer for e-commerce marketing.

December 2, 2025

I've been using Klaviyo for the last 5 years or so at various brands and what I always say to people considering the platform is that the level of support offered by the Klaviyo team is next level. I've pretty much had to learn what I know by teaching myself from articles from the help center or hopping on a live chat with an agent and they are always so wonderful and willing to help troubleshoot problems or sanity check logic when building flows, segments, etc. if they can't help you in the moment, they are always so thorough and on it with the follow ups. They're the best!

Nisolo

United States

About 10 years using the app

Klaviyo replied December 3, 2025

Nisolo, we really appreciate the kind words, and shouting out our support team! We'll always do our best to go above and beyond for customers like yourself! Thanks a bunch for the 5 stars.

November 19, 2025

Klaviyo has been awesome for Mixology. It’s super easy to use, the segmentation is spot-on, and it’s helped us send way more personalized emails. We’ve seen better engagement, better conversions, and it just fits right into our workflow. The analytics are clear, the automations are powerful, and it’s made our marketing feel way more organized. Highly recommend!

Mixology

United States

Over 10 years using the app

Klaviyo replied November 20, 2025

We love to hear that you're seeing your engagement and conversions go up with Klaviyo! Thanks so much for the 5 star review, and we can't wait to see you continue to thrive!

November 26, 2025

Be careful when using their email templates. They add default ALT text of the original image and include a link from some other company within some templates with animated pictures. Unfortunately, I realized this only after sending an email to my customer list, and now my customers received an email where the main clickable image leads to a completely different website. Those ALT texts and links shouldn’t be added to the templates. The services of your partner should be advertised in a different way not in a hidden way within templates!

Ohdita

United States

About 1 year using the app

Klaviyo replied November 28, 2025

Thank you for taking the time to share your feedback, we really appreciate it. We understand how important it is for your emails to look and function just as you expect. Someone from our team has reached out directly to help address your concerns and gather more details, so we can take a closer look and support you further. Your input helps us continue to improve the experience for everyone.